Cosmetics -  Be “Ware”

How do we know about product X, Y, or Z?  The chances are great that we have seen some type of advertising - television, radio, a magazine, a billboard, flyer, the modes are numerous.  We are literally bombarded with the latest gadgets, technology and products to make our lives easier and better.  The same is true in the skin care and cosmetics arena.  There is so much out there to choose from!  So, how does one go about making a wise choice?

First of all, is there really a difference in the skin care lines in the drug store and the department stores?  Yes, there is!  Most companies that produce skin care lines and cosmetics have tiers.  The lowest quality and least costly product goes to the drug stores.   And in case you haven’t noticed, over the past 10 years, the price of the “cheap” lines has taken quite a leap in price!  These cosmetic lines are marketed to everyone regardless of age or income.  The assumption is that we are all going to use something, so it may as well be X. Y. or Z.  These products are produced in mass quantities, so there is no constraint used regarding preservatives, artificial colors, fragrances and toxic chemicals.

Skin care and cosmetic lines sold in department stores are usually higher quality and much more costly than those sold in the drug stores. They do have ingredients that are beneficial, but finding what makes a difference for your skin is trial and error. These products are still loaded with preservatives, artificial colors, fragrances and toxic chemicals.  When was the last time you looked at the ingredient list of your moisturizer or hair care product?  Did you notice that it read like chemical manufacturing plant?

What is a “Cosmoseutical”?  A cosmoseutical is a skin care product that has been engineered to perform a specific function and address a specific problem.  These products are only found in physician’s offices and spas that have a Medical director.  These products are engineered to perform at the cellular level to Correct specific skin care issues such as hyperpigmentation , fine lines and wrinkles, cell turn over,  acne, rosacea and collagen and elastin production.  Many of these products are developed by pharmaceutical companies which have research and development departments that are looking for new break throughs around the clock.  These products are all ph correct, contain the highest amount of active ingredient allowed by the FDA, and have been engineered to make sure the active ingredient gets to the cell.  Skin care lines sold in department stores are able to utilize only part of the latest technology due to patent controls and FDA restrictions on the level of active ingredient sold to the general public.  The added bonus is that cosmoseuticals are not any more costly than the product you would purchase at the department store, yet they are top performers.

The next time you look in the mirror and think that you might need “something”, do yourself a favor and look farther than the corner drug store or your favorite department store to Improve the Skin you are In!

Bio – Sharon Keating is a Registered Nurse and nationally certified MediEsthestic Specialist with 30 years experience.  She is the owner of Serenity Medical Health and Beauty Spa in Dawsonville, Ga.  706-265-6467 or salesSerenity-Spa.biz